Met dank aan Werner Kunz, Bernd Schmitt en Anton Meyer, "How does perceived firm innovativeness affect the consumer?", in de Journal of Business Research 64 (2011).
Publicaties
Met dank aan John T. Gourville, "Eager Sellers and Stoney Buyers: Understanding the Psychology of New-Product Adoption", in Harvard Business Review 84 (6) (Juni 2006).