Situation
Residual streams in the food industry
Nijsen Company operates in the food industry and focuses on processing and repurposing residual streams. With a strong focus on sustainability and efficiency, the organisation works with various parties in the chain to contribute to a future-proof food industry.
Nijsen Company wanted to substantiate its strategic choices more thoroughly with facts and insight. The organisation needed overview and structure to give direction to future decisions, but did not have the internal capacity to analyse this question independently and systematically.
How can strategic choices be better substantiated with facts and insight?