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Client case · GD Group

An AI workflow for targeted lead generation at GD Group

Student Consultant developed an AI workflow in n8n for GD Group that identifies, enriches and qualifies potential CRO clients in Bavaria for follow-up by Agrobiogen.

Student Consultant GD Group

Situation

A CRO proposition for southern Germany

GD Group had a clear CRO proposition for the veterinary sector and supported pharmaceutical and animal feed companies, among others, with research, diagnostics and animal health programmes. The organisation wanted to strengthen its commercial position in southern Germany through targeted CRO lead generation.

In Bavaria, there was not yet a structured way of working to identify, enrich and qualify potential clients in a targeted way. Information about organisations, contacts and commercial signals was spread across different data sources. As a result, it took a lot of time to arrive at a usable lead list in a consistent way.

How could GD Group use AI tooling to identify, enrich, qualify and hand over potential CRO clients in Bavaria for commercial follow-up in a targeted way?

Approach

From client profile to working workflow

  1. Mapping componentsFirst, the team mapped which internal data, external data sources, API integrations and technical components were relevant to GD Group's commercial needs.
  2. Designing the logicNext, the logic was designed: what should the tool search for, when was an organisation of interest, which criteria determined the score and what should the output look like for Agrobiogen?
  3. Workflow in n8nThe workflow in n8n has three steps: selecting and qualifying companies, selecting and qualifying people, and enriching data. AI agents handle the web search and the AI scoring.
  4. Prompt and scoring logicAn important part lay in the prompt and scoring logic. The AI agent did not search broadly and at random, but worked from the CRO proposition, the target group and the desired commercial signals.

Result

A working basis to build on

  • WorkflowA working basis for AI-driven CRO lead generation in Bavaria
  • More consistentMore targeted identification, faster enrichment and more consistent assessment of leads
  • MaintainableSteps, prompts and criteria clearly laid out in n8n, easy to manage and extend

At a glance

  • WorkflowA working basis for AI-driven CRO lead generation in Bavaria
  • More consistentMore targeted identification, faster enrichment and more consistent assessment of leads
  • MaintainableSteps, prompts and criteria clearly laid out in n8n, easy to manage and extend
Client case
GD Group
Published
18 August 2026

I have been involved in many projects during my career, but Student Consultant stands out for an excellent combination of preparation, execution and flexibility. They ask the right questions, switch quickly and deliver quality. A collaboration I wholeheartedly recommend.

Wim Kieftenbeld · Business Development Lead, GD Group

Looking back

The direct client rated the collaboration positively.

Project team

  • Tammo Huisman · Consultant
  • Jop Huijben

    Jop Huijben

    Consultant

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