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Client case · Ordina

A new Employer Value Proposition for Ordina

Together with Student Consultant, Ordina developed a new Employer Value Proposition based on stakeholder interviews and workshops with employees from the Netherlands and Belgium.

Student Consultant Ordina

Situation

From IT consultant to transformation partner

Ordina is a consultancy organisation that, at the time of the assignment, had more than 2,500 employees in the Benelux, focusing on digital and strategic transformations for clients. Towards 2026, the organisation wanted to develop from an IT consultant into a broader business transformation partner. To support that course, Ordina also needed to position itself clearly and distinctively as an employer.

Ordina needed a renewed Employer Value Proposition: a clear and widely supported story about what Ordina offers its employees, what it expects and what makes it unique as an employer. The existing EVP no longer fully matched the ambitions towards 2026 and offered too little guidance for attracting and retaining talent.

How can Ordina develop a distinctive and future-proof EVP that aligns with its strategy and is attractive to both current and future employees?

Approach

Co-creation with management and employees

  1. Stakeholder interviewsThe project started with interviews with key stakeholders, including the CMO and HR management, to sharpen the strategic direction and ambitions.
  2. Four interactive workshopsWith employees from the Netherlands and Belgium, spread across different job levels and disciplines, input was gathered on themes such as working environment, culture and terms of employment. Interactive formats encouraged participants to contribute actively.
  3. Analysis and translationAll insights were analysed and translated into a concrete EVP, distinguishing between target groups such as young professionals and medior/senior professionals.

Result

A foundation for the employer brand

  • EVPA new Employer Value Proposition, developed in co-creation, as the foundation for the employer brand
  • Target groupsDistinction between, among others, young professionals and medior/senior professionals
  • 2026Aligned with the strategic course towards 2026 as it stood at the time of the assignment

At a glance

  • EVPA new Employer Value Proposition, developed in co-creation, as the foundation for the employer brand
  • Target groupsDistinction between, among others, young professionals and medior/senior professionals
  • 2026Aligned with the strategic course towards 2026 as it stood at the time of the assignment
Client case
Ordina

Project team

  • Tim van der Linden · Consultant
  • Jordy Haverkamp · Consultant
  • Teun Versteeg · Consultant
  • Matthijs Weegink · Coach

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