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Client case · Ordina

A central marketing dashboard for Ordina

Student Consultant developed a marketing dashboard in Power BI for Ordina, with a handover report on its use and maintenance.

Student Consultant Ordina

Situation

No overview of marketing data

Ordina is a consulting and ICT services provider that devises, builds and manages solutions for automating business processes and ICT. However, Ordina lacked sufficient overview of its own marketing data: the data was spread across more than 20 different tools that collect marketing data, without an overarching overview. That made data-driven decisions difficult.

Ordina partnered with Student Consultant to arrive at a marketing dashboard. The aim was to gain insight into Ordina’s marketing performance and to make data-driven decisions possible.

Approach

From dummy to final dashboard

  1. Defining KPIsInterviews, desk research and our own suggestions revealed which elements and KPIs of the marketing strategy are important and should therefore be included in the dashboard.
  2. Dummy dashboard and advisory reportAfter discussion with the stakeholders, a static dummy dashboard with all relevant KPIs followed, plus an advisory report explaining the choices made.
  3. Building in Power BIAfter processing Ordina’s feedback, Power BI was chosen as the most suitable software. The team collected data and connected it to Power BI.
  4. Delivery and handoverThe marketing dashboard was delivered with a handover report: what information the dashboard provides insight into, why, and how it should be used and adapted.

Result

A grip on marketing performance

  • OverviewCentral overview of marketing performance
  • Data-drivenA basis for making marketing decisions data-driven
  • Data insightWhich data is not yet being collected and how it can be

At a glance

  • OverviewCentral overview of marketing performance
  • Data-drivenA basis for making marketing decisions data-driven
  • Data insightWhich data is not yet being collected and how it can be
Client case
Ordina
Published
8 November 2022

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