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Client case · Newcraft

Market research into autonomous vehicles with Newcraft

Newcraft, a consultancy specialising in commercial and sales strategy, researched the market for autonomous vehicles for a large international player in used-car trading. In February 2022, two Student Consultant consultants analysed five leading companies and captured their findings in project briefs.

Student Consultant Newcraft

Situation

Market research into autonomous vehicles

Newcraft was founded in 2007 and has around 160 experts, with offices in Amsterdam and Brussels. The firm focuses on commercial and sales strategy.

For a large international player in used-car trading, Newcraft carried out market research into autonomous vehicles. The goal: to map the innovations and developments of the main players in the international market for autonomous vehicles.

Newcraft's client wanted to know how fast the market for autonomous vehicles is growing and which opportunities and threats come with it. Newcraft set up a global study of the main players, with a growth projection for the next twenty years.

To feed that study quickly, Newcraft brought in Student Consultant as a pilot. The consultants worked as extra capacity within Newcraft's research (Consultancy as a Service): they delivered the analyses, while the advice to the end client stayed with Newcraft.

What role do the main companies play in developing autonomous vehicles, and what does that mean for market growth?

Approach

Five players, one format

  1. Companies dividedFebruary 2022Two consultants together examined five companies that play an important role in developing autonomous vehicles.
  2. Desk researchFor each company, they researched innovations, projects and developments, based on company websites, annual reports and news.
  3. Project briefs in Newcraft's formatThe findings were written up per company as a project brief in Newcraft's template, so they could be used directly in the study. The consultants were supervised by an experienced consultant.

Result

Input for Newcraft's study

  • 5Leading companies in autonomous vehicles analysed
  • Project briefsWritten up per company in Newcraft's template
  • PilotFirst collaboration between Newcraft and Student Consultant

At a glance

  • 5Leading companies in autonomous vehicles analysed
  • Project briefsWritten up per company in Newcraft's template
  • PilotFirst collaboration between Newcraft and Student Consultant
Client case
Newcraft
Project period
February 2022

Project team

  • Floor van Gulik · Project Manager & Consultant
  • Niek Berends · Consultant

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