From Jumbo fans to Albert Heijn fans

Approach

Two projects, one goal

1. 1Promoting self-scanningFebruary – May 2022In the first project, a way of working was set up and carried out to promote self-scanning in the stores. A plan was drawn up, a promotion team was recruited and selected, and self-scan use was made visible and monitored.
2. 2Professional store toursOctober 2022 – April 2023In a second project, professional in-store tours were set up, with a marketing plan that included partnerships with village and neighbourhood councils.
3. 3A two-hour tourThe script describes a two-hour tour: a welcome with coffee in the fruit and vegetable department, a word from the store manager about the switch to Albert Heijn, a round past fruit and vegetables, the butcher, the market hall, the warehouse, the bakery and the checkouts, and finally videos about the distribution centre and bakery, a quiz, a regional tart and a goodie bag. Participants fill in an evaluation form afterwards.