For companies

Client case · Hapag-Lloyd

Four dashboards as a steering tool for Hapag-Lloyd

Student Consultant translated Hapag-Lloyd's commercial and operational data into four interactive dashboards for the Commercial Steering department.

Student Consultant Hapag-Lloyd

Situation

Lots of data, little management information

Hapag-Lloyd is one of the largest container shipping companies in the world, active in international logistics and shipping. The Commercial Steering department plays a central role in monitoring performance, steering towards commercial targets and supporting strategic decision-making.

A lot of commercial and operational data was available from different systems, but it was not yet sufficiently translated into clear management information. As a result, there was a lack of clear insight, coherence and direct applicability in day-to-day decision-making.

Commercial Steering wanted to make better use of existing data sources and translate them into clear, usable insights. The question was how large volumes of data could be turned into clear dashboards that help with various commercial issues and enable steering based on current and reliable information.

Approach

Dashboards built around information needs

  1. Mapping data sourcesTogether with Hapag-Lloyd, the existing data sources were mapped first, as the basis for a data-driven steering structure.
  2. Gathering user needsWithin Commercial Steering, user needs were gathered. Each dashboard was focused on a specific commercial problem and designed around the users' information needs.
  3. From data to visualisationsThe data was translated into logical structures, KPIs and visualisations. Development focused on overview, ease of use and direct applicability in day-to-day practice.

Result

An integrated steering tool

  • FourThematic dashboards, each focused on a separate commercial issue
  • VisualisationsComplex datasets translated into clear insights
  • CoherenceImproved coherence between data, analysis and decision-making

At a glance

  • FourThematic dashboards, each focused on a separate commercial issue
  • VisualisationsComplex datasets translated into clear insights
  • CoherenceImproved coherence between data, analysis and decision-making
Client case
Hapag-Lloyd
Published
30 January 2026

Project team

  • Lynn de Lange

    Lynn de Lange

    Consultant

  • Stan van Goor

    Stan van Goor

    Consultant

Curious what we can do for your organisation?

Choose what suits you. Prefer email? info@student-consultant.nl

Four student consultants of Student Consultant

  • Prefer to talk to someone?

    Schedule a call with one of our student consultants right away.

    Schedule an introduction

  • Free tailored proposal

    Tell us what you are facing and receive a proposal within five working days, guaranteed.

    Request a proposal

  • Find out in 2 minutes whether we are a good fit?

    Answer 6 short questions and receive a personal fit check.

    Take the check

Curious about our rates? Download the brochure

Receive the brochure with our rates

Read about our approach, rates and previous projects. Enter your email address and we will send the brochure straight to your inbox.

We handle your data with care, see our privacy statement (in Dutch).