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Client case · Fusion Kinetic

Business model and positioning for Fusion Kinetic

Fusion Kinetic is a startup developing a 100% recyclable, multifunctional bottle made of two parts held together by magnets. In autumn 2020, Student Consultant carried out a market analysis and, based on it, advised on the business model and positioning.

Student Consultant Fusion Kinetic

Situation

A start-up with a recyclable bottle

Fusion Kinetic is a startup developing a 100% recyclable and multifunctional bottle. The bottle consists of two parts that are held together by magnets.

With this idea, Fusion Kinetic was a semi-finalist of the Philips Innovation Award 2020. The next step: deciding how to bring the product to market.

An innovative product is not yet a business. Fusion Kinetic needed a suitable business model and had to decide how the bottle would stand out in the market.

Which business model and positioning suit a recyclable, multifunctional bottle?

Approach

First the market, then the model

  1. Market analysisSeptember 2020The project started with a market analysis, as a factual basis for the choices that followed.
  2. Business model and positioningUntil November 2020Based on the market analysis, the consultants advised on a suitable business model and on the product's positioning.

Result

A market analysis and advice

  • Market analysisAs a factual basis for the choices on business model and positioning
  • Business modelAdvice on a suitable business model
  • PositioningAdvice on how the bottle stands out in the market

At a glance

  • Market analysisAs a factual basis for the choices on business model and positioning
  • Business modelAdvice on a suitable business model
  • PositioningAdvice on how the bottle stands out in the market
Client case
Fusion Kinetic
Project period
September – November 2020

Project team

  • Fleur Bongaerts · Project Manager & Consultant
  • Kenny Koelman

    Kenny Koelman

    Consultant

  • Lars de Hamer · Consultant

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