For companies

Client case · Eindhoven Airport

Market research into electric flying for Eindhoven Airport

Eindhoven Airport wanted insight into the potential, feasibility and handling of electric aircraft. Student Consultant researched the market for electric flights within a 500-kilometre radius and advised on a suitable investment strategy.

Student Consultant Eindhoven Airport

Situation

Taking part in Power Up

Eindhoven Airport takes part in the Power Up initiative, which aims to map the potential of electric aircraft. The goal is to gain insight into the possibilities, feasibility and manageability of electric aircraft. The student consultants investigated whether there is a market for electric aircraft within a 500 km radius.

Electric aviation is emerging, but it is uncertain how large demand is, whether it can be profitable and what it requires of the airport. Eindhoven Airport therefore wanted insight into the potential, feasibility and handling of electric aircraft.

The research focused on flights within a 500-kilometre radius, where electric aircraft compete with train, bus and car.

How large is the market potential of electric aviation for Eindhoven Airport, and how should the airport invest in it?

Approach

An extensive data analysis

  1. Estimating demandJune 2022After cleaning the data, demand was estimated with a TAM/SAM/SOM analysis of travellers by plane, train, bus and car within 500 kilometres.
  2. Market attractivenessPorter's Five Forces was used to assess the market's profit potential: the power of suppliers and buyers and the threat of substitutes such as train and car.
  3. Region attractivenessA macro-environmental analysis (PESTEL) mapped what electric aviation means for the Eindhoven region.
  4. AdviceJuly 2022The findings were combined in a MABA analysis, with advice on the investment strategy and further research.

Result

A niche with growth potential, according to the 2022 analysis

  • ± 8.6MEstimated number of potential travellers per year within the 500 km research scope (TAM/SAM/SOM analysis, 2022), most of them currently travelling by train
  • Low → averageExpectation in 2022: market potential grows to an average level within five years; the region’s attractiveness is high
  • Selective investmentAdvice: increase electric flying’s share of innovation resources from 10% to 20%, following the 70:20:10 split of innovation budget

At a glance

  • ± 8.6MEstimated number of potential travellers per year within the 500 km research scope (TAM/SAM/SOM analysis, 2022), most of them currently travelling by train
  • Low → averageExpectation in 2022: market potential grows to an average level within five years; the region’s attractiveness is high
  • Selective investmentAdvice: increase electric flying’s share of innovation resources from 10% to 20%, following the 70:20:10 split of innovation budget
Client case
Eindhoven Airport
Project period
June – July 2022

Project team

  • Stijn de Bruijn

    Stijn de Bruijn

    Project Manager & Consultant

  • Mick Peters Sengers · Consultant

Curious what we can do for your organisation?

Choose what suits you. Prefer email? info@student-consultant.nl

Four student consultants of Student Consultant

  • Prefer to talk to someone?

    Schedule a call with one of our student consultants right away.

    Schedule an introduction

  • Free tailored proposal

    Tell us what you are facing and receive a proposal within five working days, guaranteed.

    Request a proposal

  • Find out in 2 minutes whether we are a good fit?

    Answer 6 short questions and receive a personal fit check.

    Take the check

Curious about our rates? Download the brochure

Receive the brochure with our rates

Read about our approach, rates and previous projects. Enter your email address and we will send the brochure straight to your inbox.

We handle your data with care, see our privacy statement (in Dutch).