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Client case · Ballast Nedam Industriebouw

Mapping growth opportunities for a strategic reorientation

Ballast Nedam Industriebouw faced a strategic reorientation. Student Consultant carried out structured market research into promising sectors and markets.

Student Consultant Ballast Nedam Industriebouw

Situation

Complex projects, uncertain markets

Ballast Nedam Industriebouw is active in industrial construction and delivers complex projects for industrial clients. The organisation operates in a market that is strongly influenced by economic, political and technological developments.

Due to uncertainty in traditional markets, the organisation faced a strategic reorientation. There was a need for better insight into where future growth opportunities lie and which sectors and regions offer prospects for further development.

How can external developments and investment patterns in industrial construction be translated into concrete strategic choices for the short and medium term?

Approach

Structured market research with fixed analytical frameworks

  1. Desk research and trend analysisStudent Consultant combined desk research with a systematic analysis of market trends, sector developments and regional differences, to determine which sectors and regions offer prospects for Ballast Nedam Industriebouw.
  2. One coherent pictureUsing fixed analytical frameworks, external developments and investment patterns were brought together in one coherent picture. Throughout the project, the insights were sharpened and organised so that they are directly usable for strategic decision-making.

Result

A basis for strategic choices

  • OverviewA clear and well-founded overview of promising sectors and markets
  • PrioritiesA clear basis for making choices, setting priorities and giving direction

At a glance

  • OverviewA clear and well-founded overview of promising sectors and markets
  • PrioritiesA clear basis for making choices, setting priorities and giving direction
Client case
Ballast Nedam Industriebouw

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